We are Apex Recruitment Services

Sales Director
Location: Warmington (HQ) with travel to Newcastle & Sutton
Contract: Permanent, Full-time
Salary: circa £100,000 + Bonus (OTE £130,000)

Accelerate growth. Inspire adventure. Lead the future of luxury campervans and drive sales strategies that shape the road ahead as the Sales Director!

Join a renowned name that is redefining automotive camping luxury, creating bespoke campervans and motorhomes that take customers anywhere they dream of going. With big growth ahead, they’re seeking a visionary Sales Director to take the wheel and steer sales to new heights.

Your role as the Sales Director:
From HQ in Oxfordshire, you’ll shape and deliver the sales strategy across multiple sites. Reporting directly to the CEO, you’ll inspire teams, streamline processes, optimise pricing, and deliver unforgettable customer experiences. Most importantly, you’ll fuel rapid growth while shaping the company’s future retail network.

• Leadership: Lead, coach, and grow a high-performing General Sales Manager team across multiple sites.
• Sales Process: Design and refine sales processes to shorten cycles, boost conversions, and maximise results.
• Pricing & Customer Strategy: Own pricing strategy and competitor analysis, delivering customer-focused approaches that balance value with margin growth.
• Customer Journey: Oversee the full customer journey — from promotions and “Try Before You Buy” through to handover, aftercare, and loyalty.
• Stocking & Forecasting: Drive accurate forecasting and smart stocking strategies aligned with business growth.
• Strategic Growth: Shape the five-year vision alongside the Senior Leadership Team, including retail expansion and dealer programme development.

What You’ll Bring to the Sales Director position:

• Proven success leading multi-site sales teams.
• Expertise in sales strategy, pricing, and margin optimisation.
• Strong commercial and analytical skills.
• An inspiring, resilient, and forward-thinking leadership style.

Why This Role?

•  Circa £100,000 base + bonus (OTE £130,000)
• 33 days’ holiday with extended Christmas break
• 5-day working week with time off in lieu if working weekend
• A chance to lead sales for one of the most exciting, fast-growing brands in the sector.

Ready to take the wheel and accelerate growth? To show your interest in this role please Apply Now with a copy of your CV. Should you be successfully shortlisted a member of our Team will contact you to discuss the role in more detail. All applications are treated in the strictest confidence.