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Product Marketing Specialist

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Salary: Market related

Location: Warwick, Warwickshire

Job Type: Contract

Date Listed: 16 Apr 2024

Reference: 6528

Product Marketing Specialist

24-month Contract   

Location: Warwick

Are you ready to take your marketing expertise to the next level?

Join us for an exhilarating 24-month journey where you'll play a pivotal role in building and delivering a compelling category go-to-market plan, ensuring appropriate positioning and messaging, backed up by a deep understanding of markets and the competitive landscape, and supported by customer insights.

Our client is a global organisation and world leading provider of innovative technologies to the automotive sector operating in over 24 countries.

Key Responsibilities of the Product Marketing Specialist

Market Analysis:

  • Customer insight and research.
  • Understanding of competitive and market landscape.
  • Understanding of key market and channel trends.

Go-To-Market Strategy:

  • Creation and ownership of customer-centric go-to-market strategy.
  • Definition of appropriate segmentation, targeting, and positioning plans.
  • Leadership in market launches of new products.

Category Communication Plan:

  • Definition of key messaging.
  • Leadership in implementation of category communications and content marketing plans.

Financial and Market-Share Growth:

  • Implementation of tactics to achieve revenue, profitability, and market share growth.

Continuous Improvement:

  • Category Subject Matter Expert (SME).
  • Marketing leader for process development and implementation.

What We’re Looking for in the ideal Product Marketing Specialist:

  • Qualification in Marketing and/or Business 
  • Minimum of 3 years’ experience in a marketing role (category marketing / product marketing specialist / trade marketing), preferably in the Automotive Industry.
  • Previous exposure to, and understanding of, the usage of key economic indicators, financial drivers & business metrics to generate strategies and produce positive results.
  • Experience of working in a marketing environment in a multi-country role with a strong focus on customer interaction and engagement.
  • Demonstrable experience and capability in turning trends, data, and insights into marketing strategies, tactics, and creative messaging.
  • Keen problem-solving skills and a willingness to take on complex challenges.
  • Excellent communication skills.
  • A full UK driving licence as the role will involve travel.

Benefits for the successful Product Marketing Specialist:

  • 25 days’ holiday plus bank holidays
  • Healthcare plan (discounted medical and cash back scheme)
  • Pension: company will match personal contribution plus 6% (up to a maximum of 9%)
  • Bonus: 8% (dependent on annual company & individual targets being met)

If the sounds of the above and the potential of working for a global company excites you this could be the role for you!

To show your interest in the Product Marketing Specialist role please Apply Now with a copy of your CV. Should you be successfully shortlisted a member of our Team will contact you to discuss the role in more detail. All applications are treated in the strictest confidence.